Trade-off analysis of consumer values

RM Johnson - Journal of marketing research, 1974 - journals.sagepub.com
A method for exploring and quantifying the value systems of consumers through conjoint
measurement is described. Since it is concerned with value systems of individual consumers, …

Experimental analysis of choice

…, P Arabie, DS Bunch, DA Hensher, RM Johnson… - Marketing letters, 1994 - Springer
Experimental choice analysis continues to attract academic and applied attention. We
review what is known about the design, conduct, analysis, and use of data from choice …

Comment on “Adaptive Conjoint Analysis: Some Caveats and Suggestions”7

RM Johnson - Journal of Marketing Research, 1991 - journals.sagepub.com
Richard Miller … Reanalysis of a dataset described by Johnson (1989) indicated that
weighting the prior information 50% more heavily than at present would result in a 3 …

Market segmentation: A strategic management tool

RM Johnson - Journal of Marketing Research, 1971 - journals.sagepub.com
… In Figure 5, Humphrey, Kennedy, and Johnson could have increased their acceptance with
this respondent sample by moving upwards and to the right, modifying their perceived position …

Variability in cotton fiber yield, fiber quality, and soil properties in a southeastern coastal plain

RM Johnson, RG Downer, JM Bradow… - Agronomy …, 2002 - Wiley Online Library
To maximize profitability, cotton (Gossypium hirsutum L.) producers must attempt to control
the quality of the crop while maximizing yield. The objective of this research was to measure …

[PDF][PDF] A new approach to adaptive CBC

RM Johnson, BK Orme - Sawtooth software conference, 2007 - Citeseer
BACKGROUND Choice-Based Conjoint (CBC) is the most widely used conjoint technique
today. The marketing research community has adopted CBC enthusiastically, for several …

Allelopathic, autotoxic, and hormetic effects of postharvest sugarcane residue

…, RM Johnson, CC Grimm, EP Richard Jr - Agronomy …, 2006 - Wiley Online Library
With green sugarcane (interspecific hybrids of Saccharum spp.) harvesting, 6 to 24 Mg ha −1
of postharvest residue is deposited on the field surface covering the sugarcane stubble that …

Convolutional neural networks and transfer learning for quality inspection of different sugarcane varieties

M Alencastre-Miranda, RM Johnson… - IEEE Transactions on …, 2020 - ieeexplore.ieee.org
In this article, we employed computer vision and deep learning techniques to select and
plant healthy billets, which increased plant population and the yield per hectare of sugarcane …

Detecting Sugarcane yellow leaf virus infection in asymptomatic leaves with hyperspectral remote sensing and associated leaf pigment changes

MP Grisham, RM Johnson, PV Zimba - Journal of virological methods, 2010 - Elsevier
Sugarcane infected with Sugarcane yellow leaf virus (SCYLV) rarely produces visual
symptoms until late in the growing season. High-resolution, hyperspectral reflectance data from …

Sugarcane yield, sugarcane quality, and soil variability in Louisiana

RM Johnson, EP Richard - Agronomy Journal, 2005 - Wiley Online Library
This study was conducted to determine the extent of temporal and spatial variability present
in commercially cultivated sugarcane (interspecific hybrids of Saccharum spp. cv. LCP 85‐…