Using daily stock returns: The case of event studies
This paper examines properties of daily stock returns and how the particular characteristics
of these data affect event study methodologies. Daily data generally present few difficulties …
of these data affect event study methodologies. Daily data generally present few difficulties …
Postmodern marketing
S Brown - The marketing book, 2008 - taylorfrancis.com
In August 2004, a one-day symposium was held in Boston, MA, as part of the American
Marketing Association’s annual summer conference. Entitled Does Marketing Need Reform? it …
Marketing Association’s annual summer conference. Entitled Does Marketing Need Reform? it …
Customer evaluations of service complaint experiences: implications for relationship marketing
Many companies consider investments in complaint handling as means of increasing customer
commitment and building customer loyalty. Firms are not well informed, however, on how …
commitment and building customer loyalty. Firms are not well informed, however, on how …
Teaching old brands new tricks: Retro branding and the revival of brand meaning
S Brown, RV Kozinets, JF Sherry Jr - Journal of marketing, 2003 - journals.sagepub.com
Retro brands are relaunched historical brands with updated features. The authors conduct a
“netnographic” analysis of two prominent retro brands, the Volkswagen New Beetle and …
“netnographic” analysis of two prominent retro brands, the Volkswagen New Beetle and …
Measuring security price performance
Event studies focus on the impact of particular types of firm-specific events on the prices of
the affected firms' securities. In this paper, observed stock return data are employed to …
the affected firms' securities. In this paper, observed stock return data are employed to …
Technology infusion in service encounters
Service encounters are critical in all industries, including those that have not been traditionally
defined as service industries. The increasing deployment of technology is altering the …
defined as service industries. The increasing deployment of technology is altering the …
Moving forward and making a difference: research priorities for the science of service
Given the significant, sustained growth in services experienced worldwide, Arizona State
University’s Center for Services Leadership embarked on an 18-month effort to identify and …
University’s Center for Services Leadership embarked on an 18-month effort to identify and …
A gap analysis of professional service quality
SW Brown, TA Swartz - Journal of marketing, 1989 - journals.sagepub.com
Providers of professional services recently have awakened to consumer challenges,
competition, and the realities of marketing. With these changes, a related and equally important …
competition, and the realities of marketing. With these changes, a related and equally important …
Choosing among alternative service delivery modes: An investigation of customer trial of self-service technologies
Electronic commerce is an increasingly popular business model with a wide range of tools
available to firms. An application that is becoming more common is the use of self-service …
available to firms. An application that is becoming more common is the use of self-service …
Performance persistence
SJ Brown, WN Goetzmann - The Journal of finance, 1995 - Wiley Online Library
We explore performance persistence in mutual funds using absolute and relative
benchmarks. Our sample, largely free of survivorship bias, indicates that relative risk‐adjusted …
benchmarks. Our sample, largely free of survivorship bias, indicates that relative risk‐adjusted …